Bi-weekly Reporting Period #2
 

 

Overall Ad Performance for Nov 19th to Dec 2nd - 2012

 

Ad Dimension % Served Ad Clicks Impressions CTR CPM
300 X 250 23.16%
419
402,234
0.10% $0.81
336 X 280 17.34% 366 301,099
0.12% $0.81
160 X 600 30.79% 888 534,788 0.17% $0.99
728 X 90 24.82% 295 430,966 0.07% $0.49
120 X 600 3.89% 151 67,602 0.22% $1.10

TOTAL / AVG. 100%
2119 1,736,689 0.12% $0.80

 

 

Age and Gender Distribution of the Ad Impressions

 

Age Range / Gender % Served Ad Clicks Impressions CTR CPM
25-34 / Female
31.78% 555 551,959 0.10% $0.71
35-44 / Female
36.17% 1022 627,849 0.16% $0.99
45-54 / Female
16.09% 255 279,507 0.09% $0.62
55-64 / Female
10.60% 166 184,213 0.09% $0.65
65 + / Female
5.36% 121 93,161 0.13% $0.88

TOTAL / AVG.
100% 2119 1,736,689 0.12% $0.80

 

 

Top Ten City Views of Landing Page (Clicks on Ads)

 

Rank City Province Country Landing Views
% of Visits
1
Toronto Ontario Canada 933 44.04%
2
Cooksville Ontario Canada 157 7.41%
3
Brampton Ontario Canada 132 6.25%
4
Richmond Hill
Ontario Canada 118 5.56%
5
Mississauga Ontario Canada 85 3.99%
6
Markham Ontario Canada 61 2.89%
7
North York
Ontario Canada 58 2.72%
8
Vaughan Ontario Canada 45 2.14%
9
Peterborough Ontario Canada 43 2.03%
10
Oshawa Ontario Canada 39 1.85%

 

 

User Actions and Clicking Events (On Landing Page)

 

Rank
Item Destination Clicks % of Clicks
% of Visits
6 FacebookStache
External 170 5.96% 8.02%
7 Facebook
External 28 0.98% 1.32%
8 YouTube
External
10 0.38% 0.47%
9 Website
External
8 0.28% 0.37%
2 FreeandClear Internal
612 21.47% 28.88%
1 Laundry Internal
748 26.24% 35.30%
3 Lavender Internal
523 18.35% 24.68%
4 Dishwasher Internal
480 16.84% 22.65%
5 Fruit Veg
Internal
271 9.50% 12.79%

TOTAL / AVG.

2850 100%
134.49%

 

Facebook Likes Were 2337 and Facebook Likes are Now 2371